Thanks to Big Data technology we can know the differences in the consumption of services offered by the city of Santander between foreign and national visitors, as well as an estimate of how much money they spend on each service. 

This can help us, among other utilities, to cover the needs that international tourists may have so that their experience in Santander is good, such as, for example, the language in which these services are offered. In short, something very important for the development of the tourism sector of the city.  

Today we are going to analyze the estimated consumption of services in Santander during this past June, the month that opens the doors to the summer vacations for many. 

What services did nationals consume? 

With the beginning of the summer vacations many national tourists arrived in your city, since Santander is one of the favorite destinations for Spaniards to visit in the north of the country. 

In the case of the consumption of services of these national visitors and the citizens of Santander, the most common expenditure was, firstly, supermarkets, and, secondly, in bars and restaurants, although the sector where more money was spent were the automotive and technology sector, followed by the health sector.  

The sectors least consumed by nationals during the first month of summer were, among others, automotive, leisure and technology. However, the sectors where they less money was spent were supermarkets and content, such as newspapers and magazines. 

What about foreign tourists? 

The softening of the Covid measures and the progress in vaccination also allowed the arrival of international tourists to your city throughout the month of June. In this case, the services most consumed by these tourists were, in the first place, bars and restaurants, followed by fashion and supermarkets. However, they spent the most on fashion, followed by health and beauty. On the other hand, the least purchased services were technology, home and automotive, which also corresponded to those who invested the least money. 

In next posts, we will continue providing you more information about the economic spending data in Santander reported by Big Data.