For a few months now, the City Council has been collecting data on mobility in your city, thanks to the new Big Data tool, which allows us to know how people move around Santander.
This tool uses information from mobile devices, in an anonymous and aggregated way, to collect a large amount of data. Thanks to these data and through analytical algorithms, reports are generated that help us to know and understand the profile of the tourists and visitors, where they come from, their average stay in Santander and how they spend their time, their average stay in the city, the budget they spend in local shops, their favourite times of the year, etc., but also the routes taken by all those who are in the city, including inhabitants of Santander.
These Big Data reports are very useful, not only for the growth of the tourism sector, but through this data analysis we can have much more in-depth information about how people move in Santander, and in this way, from the City Council we can study this information to be able to make the relevant decisions when it comes to resizing municipal transport services.
In terms of mobility, more and more decisive actions are required towards a more efficient and even more sustainable model. Big Data and the mobility data that we obtain with this tool become great allies in this task.
A clear example of this is that, thanks to the data we obtain, we can know which are the places of origin and destination of the journeys that people usually make in Santander, which can help to reinforce bus lines in the most visited areas, extending stops, increasing bicycle rental points, etc.
In short, Big Data helps us to focus local transport decisions and offer, in the most accurately way as possible, in order to adapt them to the mobility needs of the people who travel through Santander, improving efficiency and quality of service.
If you want to keep up to date with the most relevant data on mobility in your city and how we are going to adapt municipal services in Santander, don't miss the information and articles that we will be providing you with later on.